Michelle Sissener Passaro is an expert in graphic artistry and creative services, with extensive experience in branding, web design, corporate marketing, product interface design, and social media. In her role as Senior Director of Creative Services, Michelle oversees translation of the Company’s messaging and branding into all forms of product development and fulfillment, as well as operations for web properties and social marketing efforts developed and managed by 2112. As curator of the brand, she is responsible for driving the design identity of all products, and proprietary, custom and publicly distributed projects branded by 2112. Her combined background of B2B and B2C industry experience, offer a unique and proven track record for delivering communication through myriad design methods.
Michelle has over 22 years of experience in the creative industry with a focus in technology. Her core strengths are in conceptualizing and communicating the essence of a company or product through exceptional brand identity and imaging. Prior to joining The 2112 Group, Michelle was the Creative Director of The Millennium Alliance, overseeing creative for all branding, advertising, web design, social media, and event production, which delivered consistent messaging that supported the Company’s strategies and goals.
Michelle has delivered creative excellence for The Millennium Alliance, BTM Corporation, iT! Design, Tufts, SOCAP International, OpSource, Aperture Technologies, Publicitas Advertising Services, now!media and EC Cubed. She also spent several years teaching and coaching continuing education students in design at Fairfield University in Fairfield, Connecticut.