A highly respected and seasoned market and channel advocate, Mike Diamond has spent his career advancing the technology industry’s knowledge of trends impacting channel performance. As the senior director of market intelligence at 2112, Mike oversees the analysis of market trends and the curation of actionable intelligence needed by the technology vendor community for strategy development, performance diagnostics, and decision-making.
Prior to joining 2112, Mike worked as the director of industry analysis at NPD Group, where he assessed and monitored technology trends and vendor strategies in multiple technology segments, including artificial intelligence, cloud computing, data centers, IoT, and security. Manufacturers and distributors alike have relied on Mike’s insights and analysis to assess market trends, uncover new opportunities, and identify gaps in their go-to-market strategies.
Before NPD, Mike worked at Ingram Micro, where he helped develop market, business, and competitive intelligence. He was instrumental in identifying new market opportunities for the distributor and its vendor partners in North America and around the globe.
Mike is a sought-after expert in the technology industry, frequently cited as a source by media outlets such as BizTech Magazine, Bloomberg, Channel Partners Magazine, Channelnomics, CRN, and VARinsights. He’s also a frequent speaker at industry events, including the Global Technology Distribution Council Summit, The Channel Company’s XChange, and Tech Data’s Advanced Technologies Symposium.
He holds a bachelor’s degree in marketing from the University of Phoenix.