As vice president of client relations, Alex works with clients to identify, develop, and execute integrated sales and marketing engagement programs that enhance existing and forge new go-to-market relationships. With her research-backed approach and collaborative mindset, she provides clients with actionable data and measurable results that align with their sales and marketing goals.
A seasoned veteran of technology channel sales, Alex spent nearly two decades at The Channel Company, where she was responsible for developing and executing the group’s digital strategy, overseeing industry research, and launching the demand-generation business to help solution providers market their wares and optimize vendor resources such as MDF and co-op funds.
Alex also brings a working knowledge of B2B and B2C sales channels across multiple vertical markets, including finance, insurance, manufacturing, pharmaceutical, and retail.
Prior to joining 2112, Alex worked for several leading industry media companies, such as IndustryWeek, Fast Company, and The Spectrum Media Group, where she built online and offline integrated marketing programs to reach and engage target audiences.
Alex holds a bachelor’s degree in Art History from Scripps College.