Services that Redefine and Maximize Channel Value

2112 Strategic Services provide our clients with professional, expert guidance and support in the development and execution of direct- and indirect-sales strategies and programs.

2112’s team of seasoned industry and strategy experts work directly with executive and operational teams to identify strategic objectives, develop realistic execution plans, craft go-to-market programs, and implement processes and systems that successfully produce intended outcomes.

Strategy Development

2112 provides the intelligence, planning guidance, assessments, and feedback your team needs to make smart decisions that foster channel-program success now and in the future.

  • Route-to-Market Identification and Optimization
    Identify optimal routes to market to achieve your business goals most efficiently.

     

     

  • Strategy Ideation
    Craft plans, structures, and programs to operationalize routes to market.

     

     

  • Sales & Channel Automation Assessments
    Review your current automation infrastructure to ensure processes are optimized and benchmarks and metrics are aligned to industry best practices.

     

     

  • Strategic Workshops
    Facilitate executive engagements using a proven structure and methodology that target multiple levels within your organization and encourage collaboration in defining strategic imperatives.

     

     

  • Sales & Business Planning
    Define sales models, channel economics, and operational business plans for sales engagement.

Assessments

As an expert in applied objective and subjective research, 2112 provides clients with data on market trends and dynamics, and puts that intelligence into practice. The guidance we provide isn’t based on guesswork; it’s backed by field research.

  • Channel Assessments
    Take clearly defined actions that lead to results; explore every facet of your channel health.

     

     

  • Route-to-Market Assessments
    Leverage analytics to determine whether you’re bringing your products and services to market effectively and cost-efficiently.

Program Development

Channel programs are the vehicle for vendor-partner engagement. A properly structured and resourced program allows you to manage partner communications, enablement, and productivity; makes it easier for partners to do business with you; and increases partner contributions to your bottom line. 2112 ensures that the essential elements of an effective program are identified and put in place.

  • Incentive & Program Development
    Identify the intention, impact, and effectiveness of current incentives; determine the best types of incentives to apply in the future.

     

     

  • Channel Capacity & Coverage Planning
    Apply your resources in the right manner and place through heat mapping, account mapping, and asset optimization.

     

     

  • Partner Profiling
    Connect better with partners by knowing their firmographics – size, location, industry, etc.

     

     

  • Partner Onboarding Process Development & Implementation
    Make the best first impression, increase speed to productivity, and create lasting partnerships with the right activities, education, metrics, processes, and interactions.

Consulting Services & Professional Support

Contract 2112’s team of channel experts and receive customized support and resources to bolster your channel development and operational capacity.

Harness 2112 services to develop a channel strategy that drives sustainable growth.

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