Technology companies that work with resellers and alliance partners understand that achieving this goal requires dialogue and input on the performance of their channel programs from field support teams and product sales.
2112 is a specialist in the development and management of productive communities. We develop and manage partner and customer advisory councils, establish VAR boards, facilitate product-user groups and broad industry research and collaboration communities.
We work with our council members to develop guidance not just for their vendor partner, but also their peers. The result is a consistent, bidirectional conduit of intelligence and advocacy that strengthens channel networks.
2112 architects channel frameworks and strategies: from operating parameters and partner comp., to sales and reseller models.
2112 works with vendors to develop go-to-market programs for partners that ensure sales motions are in place to achieve revenue.
2112 offers unbiased analysis on best practices and market trends by providing a decision-making support layer to a management team.