Through channel partners, technology companies broaden sales capacity, increase market share and gain access to more customers than they could reach on their own.
Engaging with channel partners taps into longstanding relationships with IT consumers that rely on resellers to guide their purchasing decisions. Vendors leveraging the channel are doing more than just partnering with resellers — they are forming relationships with influencers that build and maintain value-generating accounts.
In short, channel partners are the relationship managers of the IT marketplace. They hold the keys to thousands more accounts than any one vendor can organically develop and maintain. Let us help you build a sustainable, profitable channel program to access the bounty of potential business that generates nearly $500 billion in annual sales.
2112 determines TCO, best practices needed to maximize value, key partner capabilities, and the best path forward to accelerate ROI.
2112 defines and designs future go-to-market strategies for vendors to safeguard their growth and competitive advantage.
2112 develops and manages partner and customer advisory councils, facilitates product-user groups and broad industry communities.