The 2112 Group’s Inaugural Channel Perceptions Report Quantifies Value of Crucial Operations, Issues and Performance

Contrasting assessments of 300 solution providers and vendors reveal critical elements to building and maintaining productive channel relationships

 

PORT WASHINGTON, NY — October 1, 2013 – The 2112 Group released its inaugural Channel Perceptions: Vendors vs. Partners report today, providing the channel community with a dose of clairvoyance: The study reveals the true thinking and perspectives of vendors and solution providers with regards to channel performance.

While some of the results will come as no surprise to vendors or solution providers since there are numerous known areas in need of improvement, many issues and operational functions assumed to be performing well are actually in need of immediate attention. The 2112 Channel Perceptions report is an industry roadmap for understanding the operational deficiencies that impede performance and growth on both sides of the channel.

“2112 is often asked by vendors and solution providers about the relevancy of different operational and performance issues in the channel. Everyone wants to know what vendors think of their partners and what partners think of their vendors,” said Lawrence M. Walsh, president and CEO of The 2112 Group and principal analyst of the report. “The Channel Perceptions report answers these questions by connecting directly with vendors and solution providers to find out what they think of each other and specific core issues, such as pre- and post-sales support, channel conflict, brand value, marketing and leadership. This report eliminates a great deal of conjecture.”

The 2112 Group asked more than 300 solution providers and vendors what they think of their other half when it comes to core channel operations, issues and performance. The contrasting assessments reveal just how each side of the channel equation believes the other is performing, and what’s important to building and maintaining productive channel relationships.

In addition to pre- and post-sales support and channel conflict management, 2112 also quantifies the value and performance of the following crucial channel functions in this report:

  • Marketing and communications
  • Training, education and certifications
  • Channel development and investments
  • Partner and vendor loyalty
  • Channel leadership

Typically, 2112’s Quarterly Channel Review reports are available only to subscribers. However, the Channel Perceptions: Vendors vs. Partners report – valued at $2,495 – is available now at no cost. To download the full report, CLICK HERE.

About The 2112 Group
THE 2112 GROUP is a business strategy and research firm focused on improving the performance of technology companies’ direct and indirect channels through a portfolio of market-leading products and services. The 2112 Group leverages proprietary intelligence with qualitative research, market analysis, tools, and enablement programs. Industry experts approach each engagement by applying innovative solutions customized to meet the needs of clients. By looking at the technology market from the viewpoint of vendors, partners, and end users, The 2112 Group is uniquely positioned to develop go-to-market strategies that are beneficial to all parties from both a channel and enterprise perspective.

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