The 2112 Group Expands Its Client Engagement Team With Veteran Channel Specialists
Enhancing Internal Best Practices and Capabilities for Stronger External Performance and Results
PORT WASHINGTON, NY — November 14, 2013 – The 2112 Group announced expansion of its team with the appointment of Dane Moorefield and Kathleen Martin, two channel marketing and business development veterans, as the firm’s new senior analysts.
“In support of our ongoing growth initiatives, we are pleased to extend our client services capabilities with these latest additions. The 2112 Group has always followed a partnership model with its clients, therefore we wanted to include industry experts on our bench that would provide a genuine client perspective in each engagement. Dane Moorefield and Kathleen Martin have strong business and technology expertise that will greatly benefit the 2112 customer base across channel strategy, research, enablement and content development,” said Diana L. Mirakaj, chief operating officer of The 2112 Group.
Dane Moorefield will assume the role of director of client services and senior analyst. She will be responsible for account development, client consultations and training programs. Ms. Moorefield comes from Siemens PLM, where she was director of global channel marketing for eight years. She has extensive experience in channel management and development, having held various channel roles over the last 20 years.
Kathleen Martin will hold the role of senior analyst focused on account development, client consultations, product development and research. Ms. Martin established a strong foundation as a channel marketing manager at Lexmark International until 2008. Until recently, she operated a boutique marketing firm in Lexington, Ky.
About The 2112 Group
THE 2112 GROUP is a business strategy and research firm focused on improving the performance of companies’ direct and indirect channels through a portfolio of market-leading products and services. The 2112 Group leverages proprietary intelligence with qualitative research, market analysis, tools, and enablement programs. Industry experts approach each engagement by applying innovative solutions customized to meet the needs of clients. By looking at the market from the viewpoint of vendors, partners, and end users, The 2112 Group is uniquely positioned to develop route-to-market strategies that are beneficial to all parties from both a channel and enterprise perspective.