The 2112 Group CEO to Present New Research Findings at Model N’s Rainmaker Conference

Report reveals essential trends, challenges, and strategies for channel chiefs


PORT WASHINGTON, N.Y., March 19, 2019
– The 2112 Group, a business strategy and research firm, has announced that Lawrence M. Walsh, CEO and chief analyst, will keynote the “Channel Chief Outlook: 2019” session on March 20 at Model N’s Rainmaker, a revenue-management conference.

Walsh, a well-known channel strategy, research, and route-to-market expert, will present and interpret findings from the recently released 2019 Channel Chief Outlook research report.

The 2112 Group surveyed a closed group of qualified channel executives to gain insight into the many internal and external challenges they face in growing indirect revenue through channel partners. The session will explore the resulting data – what strategies, models, and opportunities channel chiefs are setting their sights on for the future.

“According to the 2112 Channel Chief Outlook study, most vendors and channel chiefs believe their indirect revenue and partner productivity will increase at a healthy pace this year, but there are signs of trouble ahead,” Walsh said. “How enterprises capture important performance metrics, use automation tools, and demonstrate return on investment, in lockstep with sound strategy, will be keys to a modern and successful organization.”

Model N’s Rainmaker conference, which runs March 18-20 this year, offers valuable insights into how to maximize revenue at speed and scale across billions of revenue execution moments in business. Attendees include enterprises representing the high tech, pharmaceutical, manufacturing, semiconductor, and life sciences industries.

The event provides a platform for C-suite, sales, IT, and channel executives, and for Model N customers and partners, to learn revenue-management best practices and engage with thought leaders and peers.

About The 2112 Group
THE 2112 GROUP is a business strategy and research firm focused on improving the performance of technology companies’ direct and indirect channels through a portfolio of market-leading products and services. The 2112 Group leverages proprietary intelligence with qualitative research, market analysis, tools, and enablement programs. Industry experts approach each engagement by applying innovative solutions customized to meet the needs of clients. By looking at the technology market from the viewpoint of vendors, partners, and end users, The 2112 Group is uniquely positioned to develop go-to-market strategies that are beneficial to all parties from both a channel and enterprise perspective.

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