The 2112 Group CEO to Discuss Ease of Doing Business at Channel Focus 2019

Speaks to benefits of reducing complexity and buttressing efficiency of channel programs


PORT WASHINGTON, N.Y., May 15, 2019
– The 2112 Group, a business strategy and research firm, will share insights on ease of doing business at the 22nd annual Channel Focus North America 2019, the world’s leading event for guidance on building and developing channels for the IT and telecom industries.

The event, which takes place May 14 – 16 in Carlsbad, California, boasts a packed agenda with a robust mix of keynotes from industry thought leaders, as well as breakout sessions and panel discussions focused on helping attendees advance their channel performance and drive increased revenue.

In a keynote titled “Making Ease of Doing Business a Priority in Your Channel Program Strategy,” The 2112 Group CEO Lawrence Walsh, a channel thought-leader and research and strategy expert, will discuss research, insights, and best practices around ease of doing business, explaining how streamlining channel programs and improving engagement with partners can boost revenue, enhance the partner experience, and bolster channel return on investment.

“Technology vendors often speak about ease of doing business with partners as a priority, and the industry generally recognizes its importance when dealing with indirect routes to market,” said Walsh. “Vendors, however, often look past issues and processes that make ease of doing business a reality, which costs them tremendously in terms of partner productivity and alignment.”

Rod Baptie, CEO of event host Baptie & Co., said that Walsh, recognized as a top channel strategist, offers sought-after insights on industry best practices. “We’re excited to have him for another rousing presentation among other thought leaders at this year’s Channel Focus,” he said. “The 2112 Group’s focus on the elements of efficiency and ease of doing business is increasingly critical in garnering partner mindshare in a competitive market. The pace of change into the next decade is dramatic, and incorporating the tools, efficiencies, and fundamental processes that serve partners’ best interests will keep [channel] programs thriving throughout the next decade.”

To learn more about the event, visit the Baptie & Co. website.

About The 2112 Group
THE 2112 GROUP is a business strategy and research firm focused on improving the performance of technology companies’ direct and indirect channels through a portfolio of market-leading products and services. The 2112 Group leverages proprietary intelligence with qualitative research, market analysis, tools, and enablement programs. Industry experts approach each engagement by applying innovative solutions customized to meet the needs of clients. By looking at the technology market from the viewpoint of vendors, partners, and end users, The 2112 Group is uniquely positioned to develop go-to-market strategies that are beneficial to all parties from both a channel and enterprise perspective.

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