The 2112 Group Appoints Industry Veteran and Intelligence Expert to New Post

Michael Diamond to curate actionable intelligence, expand company’s services


PORT WASHINGTON, N.Y., November 18, 2019
– The 2112 Group, a business strategy and research firm, has named Michael Diamond senior director of market intelligence.

A well-known and highly respected market intelligence specialist, Diamond has worked with prominent Fortune 500 companies, including technology vendors and distributors, as an analyst and speaker. In his new role, he’ll enable clients around the world, in an array of verticals and market segments, to leverage deep data and intelligence to drive and inform strategic decision-making and meet their business objectives. His coverage areas include servers, storage, networking, software, PCs, printers, and mobile devices.

“Mike brings an essential element of experience in data mining, trend identification, analysis, and rich analytical presentation to 2112. He has a wealth of knowledge that will benefit our clients, partners, and team,” said 2112 CEO and Chief Analyst Lawrence M. Walsh. “We see the addition of Mike as an important step in advancing the scope and capabilities of 2112’s intelligence services.”

Prior to joining 2112, Diamond was the director of industry analysis at NPD Group, where he monitored technology trends and assessed vendors’ route-to-market strategies. Before that, he worked at Ingram Micro, where he was instrumental in identifying new market opportunities for the distributor in North America and around the globe.

“The 2112 Group has always been ahead of the curve when it comes to anticipating and interpreting the impact of industry trends on channel partners,” said Diamond. “I’m absolutely excited to be part of a team with a deep bench of industry luminaries who truly understand the nuances and complexity of the IT channel and can resolve the myriad operational issues associated with market shifts.”

In his role at 2112, Diamond will enhance intelligence services for clients in support of the company’s existing base of strategy consulting, futurecasting, partner profiling, and route-to-market programs.

About The 2112 Group
THE 2112 GROUP is a business strategy and research firm focused on improving the performance of companies’ direct and indirect channels through a portfolio of market-leading products and services. The 2112 Group leverages proprietary intelligence with qualitative research, market analysis, tools, and enablement programs. Industry experts approach each engagement by applying innovative solutions customized to meet the needs of clients. By looking at the market from the viewpoint of vendors, partners, and end users, The 2112 Group is uniquely positioned to develop route-to-market strategies that are beneficial to all parties from both a channel and enterprise perspective.

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