The 2112 Group Appoints Alex Hart Senior Vice President of Strategy Services
Channel veteran, formerly of Verizon Enterprise, VMware, and Symantec, will oversee the expansion of the strategy company’s professional services
PORT WASHINGTON, N.Y., June 4, 2018 – The 2112 Group, the leading global provider of go-to-market research and strategy services to technology companies, announced the appointment of channel veteran Alex Hart as senior vice president of strategy services.
Hart is a well-known and highly respected channel executive, having led channel programs and sales at several major technology vendors. In his new role, Hart will oversee the expansion of 2112’s market-leading go-to-market strategy services, which enable technology companies around the world to leverage new business models and channels to increase indirect revenue.
“Alex brings more than three decades of experience in channel operations and management to 2112. He has a wealth of knowledge that will benefit our clients, partners, and team,” said 2112 CEO Lawrence M. Walsh. “We see the addition of Alex as an important step in advancing the scope and capabilities of 2112’s professional services.”
Hart most recently served as the managing director of public-sector channels and alliances at Verizon Enterprise Solutions. Previously, he served as senior director of strategic programs in the global partner organization and senior director of sales for U.S. public-sector channels at VMware. And for many years, he was the director of public-sector channel sales at Symantec.
“The 2112 Group is the place channel leaders turn to when they need intelligence and support in optimizing and evolving their partner programs,” said Hart. “I’m thrilled to join a team with this depth of experience and a solid foundation for helping vendors transition into the next generation of technology routes to market.”
In his new role, Hart will develop new professional and strategic services for 2112’s technology clients, expanding on the company’s existing base of strategy consulting, futurecasting, partner profiling and development, performance analytics, and sales and go-to-market programs.
About The 2112 Group
THE 2112 GROUP is a business strategy and research firm focused on improving the performance of technology companies’ direct and indirect channels through a portfolio of market-leading products and services. The 2112 Group leverages proprietary intelligence with qualitative research, market analysis, tools, and enablement programs. Industry experts approach each engagement by applying innovative solutions customized to meet the needs of clients. By looking at the technology market from the viewpoint of vendors, partners, and end users, The 2112 Group is uniquely positioned to develop go-to-market strategies that are beneficial to all parties from both a channel and enterprise perspective.