Mapping the Partner’s Journey to the New Buyer’s Journey in the Age of Cloud Transformation

Digital transformation is forcing companies to change their business models and adapt to a new market reality. The evolution of the B2B buyer journey is impacting the way businesses engage with each other and the end consumer. Influence mechanisms, such as Google ratings and social media reviews, are as important to businesses as they are to consumers. This shift in buyer experiences has ushered a new era of B2B digital transformation initiatives.

As digital transformation reshapes the B2B customer journey, today’s forward-thinking businesses must find new ways to enlist their channel partners to deliver the experiences buyers demand. To help them with their efforts, channel leadership from around the country will be gathering at Channel Chiefs Meet-Up, hosted by 360insights and The 2112 Group, in Napa Valley to discuss these said challenges, as well as the solutions that will help brands and channel partners align in their journey to drive better customer experiences and increase sales.

By Steve Kellam and Larry Walsh

> Read the entire article, Mapping the Partner’s Journey to the New Buyer’s Journey in the Age of Cloud Transformation, at channelpartnersonline.com.