Looking Beyond MSP Day to Year-Round Sales Opportunities
Will Security Continue to Underpin the MSP Proposition?
One of the things I’ll be looking out for in the research is the role that cybersecurity plays in the MSP market offering. According to 2017 figures from a Europe-wide report jointly published with The 2112 Group, a little over half of all managed service providers had network/endpoint security in their MSP portfolios – more than any other kind of service.
Whether these or other forms of services show up as the most revenue-generating in the 2018 UK report remains to be seen. Likewise, the underlying drivers for why SMEs turn to MSPs in the first place. Is it purely an accounting decision, or are there other concerns around – for example – security threats or the shortage of IT skills?
Whatever happens on the 23rd of May, the case is already proven for MSP success, and long may that continue. Customers demand the professional, focused and managed delivery of IT functions as a service – that much is surely inarguable.
What happens the next day, and in the long-term future of UK channel businesses, is the most important thing of all. …
by Jason Howells, director EMEA for MSP business at Barracuda
> Read the entire article, Looking Beyond MSP Day to Year-Round Sales Opportunities, at computerweekly.com/microscope.