Podcast: Producing Great Channel Events
POD2112: Infoblox’s Lori Cornmesser on Producing Great Channel Events
Channel events and conferences are common, but not always great. Vendors want to build enthusiasm and momentum by bringing partners together to hear about products, programs, and objectives. Achieving that goal takes more than just setting dates and bringing partners to a hotel ballroom. It requires vision and thoughtful planning and execution. And what happens before and after channel events is just as important as what happens at the conference itself, if not more so. Lori Cornmesser, Infoblox’s vice president of worldwide partner and alliance sales, joins Pod2112 to talk about her first partner summit at Infoblox and what it takes to pull off a great partner event.
Vice President of Worldwide Partner and Alliance Sales, Infoblox
CEO & Chief Analyst, The 2112 Group