Podcast: Balancing Competition in Partnerships
POD2112: Microsoft’s Gavriella Schuster on Balancing Competition in Partnerships
No vendor can provide for all the market’s technology needs, which is why many partners build greater value by making their products interoperable and combining their go-to-market sales resources. However, partnership doesn’t mean frictionless. In many cases, partnering vendors are also competing with overlapping products and services. Microsoft’s Gavriella Schuster says accepting that you’re sometimes a partner and sometimes a competitor is necessary for finding success in the complex technology market.
Corporate Vice President, Commercial Partner Channels & Programs, Microsoft
CEO & Chief Analyst, The 2112 Group