Podcast: Channel Sales & Marketing
POD2112: Channel Maven’s Heather K. Margolis Talks Channel Sales & Marketing
In many vendor channel organizations, sales and marketing are often treated as separate and distinct functions. Channel Maven CEO Heather K. Margolis and 2112’s Larry Walsh talk about how sales and marketing need deep collaboration to create value propositions, generate customer demand and drive channel sales.
Heather K. Margolis
CEO, Channel Maven
CEO & Chief Analyst, The 2112 Group