2112 Webinars

Our webinars explore topics relevant to business and technology, but more importantly, how they impact the economics of the channel.

2112 subject matter experts are available to deliver keynotes, present our research findings, or moderate panels and roundtable discussions on technology trends at your customer and channel events. Contact us to learn more.

Upcoming Webinar…

The Real Amazon Effect on the Channel

Wednesday, June 7th, 2017 @2pm

Amazon is an innovative and disruptive force that’s impacting several industries, including the channel. While many fear Amazon disrupting distribution and reseller channels, this multifaceted company provides many valuable examples of how to develop new products, transform service delivery and remain relevant in the market. In this groundbreaking research, 2112 CEO Larry Walsh will reveal why IT vendors’ shouldn’t fear Amazon’s expansion and, instead, take lessons on how to succeed in this ever-changing world and marketplace.

 

In this groundbreaking research, 2112 CEO Larry Walsh will reveal why IT vendors’ shouldn’t fear Amazon’s expansion and, instead, take lessons on how to succeed in this ever-changing world and marketplace. By attending this 2112 Webinar, you’ll learn:

 

How Amazon views the IT channel
Potential disruptions Amazon could cause the channel
Winning Amazon strategies channel chiefs can employ

Remaining relevant with partners and customers
Staying at “Day 1” as Jeff Bezos strives to do

Missed a 2112 Webinar? Watch Now On-Demand!

Getting Ahead of the Maturity Curve

Research by The 2112 Group reveals that solution providers are hopeful about their futures, and that’s great news, but it turns out they need to do more to turn their aspirations into reality.

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Cloud as a Channel Evolutionary Catalyst

To succeed, partners need to do four things for customers: meet their basic needs, provide them with meaningful outcomes, exceed their expectations, and, in Walsh’s words, “keep them delighted.”

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The Channel Isn’t the Best Route to Market, But It Can Be

To regain some of its former glory, the channel needs to acknowledge that it’s not currently the best route to market. In other words, vendors and solution providers need to recognize the system’s flaws and face them head-on.

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Sizing Up the Channel

The technology channel is a powerful vehicle for indirect sales – if leveraged wisely. To do that, vendors need to gauge their channel and assess their channel strategies, rather than just pouring resources blindly into indirect-sales initiatives.

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Breathing New Life into Hardware with Services

The thinning out of hardware margins is nothing new, but the situation has begun to take on some urgency. Walsh discusses trends in the hardware and services markets, and what vendors can do to address the eroding value of boxes.

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Translating Partnership Costs Into Partner Profitability

Larry Walsh, CEO and chief analyst of The 2112 Group, was joined by Intel Security’s Fernando Quintero and Optiv’s Luis Palacio to discuss how vendors and their channel partners can build better, more productive relationships.

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