Automated digital sales – selling through marketplaces like Amazon, for example – will soon become a major source of indirect revenue for technology vendors. Now is the time for vendors to start preparing for this inevitable shift in selling....
Zack Schuler joins Pod2112 to discuss how innovative approaches to security awareness training can yield better results. ...
Marketplaces and e-commerce are opening potentially lucrative sales channels for vendors. But automated digital sales channels don’t come without risks, and some vendors may find themselves initially at a disadvantage. ...
Tom Peters joins Pod2112 to talk about “The Excellence Dividend,” why soft skills are more important in business than hard skills, why execution is more important than analysis, and how managers and companies need to slow down to truly reach their potential for excellence. ...
Rodolpho Cardenuto joins Pod2112 to talk about what it means to create and maintain frictionless channel programs....
Vendors often question the reason for compensating partners on renewals. The truth: When not appropriately compensated, partners have many options that aren’t in favor of the vendor....
Michael George joins Pod2112 to talk about the staying power of managed services in an increasingly complex world....
If vendors look beyond self-serving data points, and partners protect themselves through ‘diversification,’ channel relationships would be much healthier overall....
Author Gregg Easterbrook joins Pod2112 to talk about the appeal of declinism and why the world is much better than we perceive. ...
Vendors seek more data about partners to determine their relative value. What’s often overlooked in this equation is the cost of working with a partner and how it impacts profitability. ...
Nick Bicanic, founder of RVLVR Labs, is helping to shape this digital future by developing virtual and augmented reality technology and content. In his view, Bicanic believes VR and AR will make technology more accessible and less intrusive than anything available today. ...
The market is full of bad news and talk of challenges ahead. In reality, 2112’s research finds ample reason for optimism among vendors and partners alike. Here are five positive trends happening in the channel this year....