Rod Baptie, president of Baptie & Co., has long talked about the potential power of specialized channel partners. Even with this influx of non-traditional partners, he believes the IT channel is still in the early days of leveraging specialized channels....
Transformational trends are driving vendors to rethink their channel programs, but channel chiefs struggle with finding the right starting point. The answer: Start at the end and work backward....
Several vendors have recently asked 2112 about the total size of the channel. The only answer: It’s big and getting bigger....
Mike Gold, CEO of Intermedia, joins Pod2112 to discuss what it takes to beat back commoditization and maintain profitability for vendors and partners alike....
The 451 Group’s Christian Renaud joins Pod2112 to break down the Internet of Things trends and opportunity....
Too often, sales and marketing are treated as distinctly separate and rival functions. They’re not, as 2112’s Larry Walsh and Channel Maven’s Heather K. Margolis explored in their ChannelCon Vendor Summit session....
Channel chief Kim King joins Pod2112 to talk about the IoT pivot and the lessons learned in creating an IoT-centric organization, culture, and channel....
In this debut episode of the pod2112 podcast, Larry Walsh sits with Ixia’s Lori Cornmesser to discuss how network visibility and security helps partners and enterprises ensure networks deliver the performance needed in the next-generation, cloud-based era....
Channel partners are moderating performance expectations amid a shifting technology market, but still expect growth this year....
2112 looks into its crystal ball of trends to devine what’s instore for vendors, distributors and partners operating in the channel over the next 12 months....
The latest thing from Amazon – a revamped bricks-and-mortar user experience – demonstrates the shift from what technology is to what technology can do to make our lives richer....
Technology vendors need to help midmarket companies stay competitive by capitalizing on the automation trend....