Strategic Communications
White Papers
White papers are one of the most valuable and effective forms of communications between technology companies and their partners and customers. 2112 produces expertly written technology, product and branding white papers on behalf of its clients. Our white papers are can be written from the company perspective, or branded as 2112 analyses.
Case Studies
2112 knows how to tell a good story. We understand how to weave a narrative of technology specifications, customer experiences and market value statements. Our case studies are easily readable, making them superb for communicating experiences and customer satisfaction with customers, products and services.
Everyone wants to engage in the social media, and 2112 provides a way to do that through our managed blogs. We build custom blogs for our clients, providing an alternate location to the corporate domain for housing news, discussions and strategic assets. 2112 provides the management and editorial content to draw viewers in and keep them coming back. Our clients provide us with assets used for lead conversion. The result is a rich repository of community interaction.
Blogging Support
Not every company needs a custom blog. In fact, most technology companies have a blog on which their people communicate with their markets and customers. 2112 supplements these blogs with independent editorial content, ghostwritten blogs penned for partners and customers, and the facilitation of conversations between the company and customers.
Ghostwriting
Everyone has a story to tell, but not everyone has the pen or voice to best deliver that story. Writing and communications are second nature to The 2112 Group. We take your concepts and message and ghostwrite case studies, blogs, articles, op-ed, commentaries and other content on behalf of executives, product managers and partners.
Event Content/Expert Speaker
2112’s team is an expert in numerous technologies and technology market topics. We are available to present our research, technology trends and perspectives at your customer and channel events. We’re also available to moderate panels and roundtable discussions, providing an independent voice to your event’s dialogue.
Community Translation Services
Technology companies are from Mars, channel partners are from Venus, and customers are from deep space. In other words, not everyone in the technology value chain speaks the same language. Vendors, distributors, resellers and customers may use the same terms, but these terms often have different meanings depending on business size, market and maturation. 2112 can bridge the language gap, ensuring communications between entities in the value chain are not only received but understood.