Before any technology company launches a product, enters a new market or develops a channel, it needs intelligence. Such intelligence comes from applied research. 2112 provides our clients with objective and subjective intelligence through our conventional and alternative research methods. We conduct surveys, focus groups, customer and partner interviews and comparative analysis to give technology companies the intelligence they need to make sound business decisions.
Every product has a target market, but it doesn’t always hit the mark. 2112 is the expert at assessing technology products and services to determine best market value, target customers and selling strategies. We work with our network of resellers and end users to provide real-world feedback on technology products and services, enabling technology companies to focus their go-to-market strategies and better their channel engagements.
Every technology company has competition — and this is a good thing. Competition keeps companies innovative and nimble. 2112 provides our clients in-depth assessments and analyses of the competitive landscape, identifying direct, indirect and potential competitors to our clients’ products. We help them better understand the market in which they operate and how to make better decisions regarding their competitive positioning.
Indirect reseller channels typically operate on a 90/10 ratio: 90 percent of the sales flow through 10 percent of the resellers and partners. 2112’s Channel Assessments provide you with a detailed look at the composition of your partner community and how to best optimize indirect sales performance.