2112 is a specialist in the development and management of productive communities, offering partner and customer advisory councils, product user groups and broad industry research and collaboration communities.
Partner Advisory Councils
Technology companies that work with reseller and alliance partners require candid feedback and guidance on the performance of their channel programs, field support teams and product sales. 2112 develops and manages partner advisory councils on behalf of our clients. As a third-party honest broker, 2112 is able to draw out more frank and actionable feedback from our clients’ partners. We work with our council members to develop guidance not just for their vendor partner, but also their peers. The result is a consistent, bidirectional conduit of intelligence and advocacy that strengths channel networks.
Many technology companies talk about the power of communities, but few can actually operationalize a community to its full potential. 2112 works with technology vendors and trade organizations to develop and facilitate technology and vertical-specific communities. We make communities more cohesive by providing the guidance and coordination participants need to achieve their goals. The value returned to the sponsoring vendor includes in-depth market intelligence, collateral material and first-hand insights into the thoughts, challenges and priorities of channel partners.
Community Translation Services
Technology companies are from Mars, channel partners are from Venus, and customers are from deep space. In other words, not everyone in the technology value chain speaks the same language. Vendors, distributors, resellers and customers may use the same terms, but these terms often have different meanings depending on business size, market and maturation. 2112 can bridge the language gap, ensuring communications between entities in the value chain are not only received but understood.