Cloud business models remain works in progress for most channel partners. Achieving profitability is harder as products and services commoditize. And differentiation is a challenge, as few companies make a go of selling only cloud products and services. Customer expectations for functionality and benefits from cloud products is high, putting pressure on vendors and partners to deliver premium value at competitive costs. All of this adds up to an economically challenged and fluid — but not impossible or impregnable — market. In this report, The 2112 Group and Channel Partners magazine will review cloud channel trends in revenue, profitability, business operations, sales and technologies, and how channel partners can best capitalize on the evolving cloud computing opportunity.
This report is also available at Cloud Partners from Channel Partners magazine.