The traditional “carrot and stick” approach of tiered channel programs isn’t enough to spur partners toward sustained growth. Guiding partner micro-behaviors is the key to cultivating a high-performing channel. In this white paper, Micro-Behaviors to Macro-Returns, 2112 outlines how offering partners guidance on setting goals, developing capabilities, and building overall business acumen can pay long-term dividends for both vendors and the channel.
In this 2112 white paper, you’ll learn:
- The benefits of influencing partner micro-behavior
- Strategies for influencing partners
- Methods for measuring influence outcomes