A Quarterly Report by The 2112 Group.
Vendors and solution providers have a strong opinions about the value and performance of the channel. Vendors see solution providers as an integral route to market. Solution providers are dependent upon vendors to supply the technologies they use to create solutions. Supporting this relationship is a complex framework of support, business development, marketing and communications, training and enablement, and leadership.
The 2112 Group quantifies the channel’s value in the inaugural Channel Perceptions Report. We asked more than 300 solution providers and vendors what they think the respective parties when it comes to core channel operations, issues and performance. The contrasting assessments proffered by vendors and solution providers reveal just how each side of the channel equation believes the other is performing and what’s important to building and maintaining productive channel relationships.
In this report, 2112 quantifies the value and performance of crucial channel functions, including:
- Pre- and Post-Sales Support
- Marketing and Communications
- Channel Conflict Management
- Training, Education and Certifications
- Channel Development and Investments
- Partner and Vendor Loyalty
- Channel Leadership