The 2112 Group’s CEO Featured Expert at the Annual Entrepreneur Summit
Lawrence M. Walsh will participate in a panel discussion aimed at helping entrepreneurs win business with big firms
PORT WASHINGTON, N.Y., June 14, 2018 – The 2112 Group announced that Lawrence M. Walsh, the company’s CEO and chief analyst, will be a featured participant on the “How to Win Business with Large Corporations” panel at the upcoming Entrepreneur Summit 2018 in Frisco, Texas.
The featured panel discussion will focus on providing entrepreneurs and small-business owners with helpful insights on how to sell to and attract the interest of large enterprises. Many entrepreneurs start businesses with the intent of servicing a diverse base of customers, but have difficulty in developing relationships with more established, large firms.
“The challenge is real, particularly for first-time entrepreneurs and business owners,” Walsh said. “Large corporations are complex. They need the confidence to work with smaller, less established businesses. The Entrepreneur Summit will delve into the best practices for getting into large accounts.”
The panel will also feature Arjuna Sastry Pandit, vice president of strategy and head of partnerships, alliances and investments at Ericsson North America, and Nathan Lenahan, the general manager of Texas for shared office-space provider WeWork.
“Larry Walsh and the other panelists have great perspectives and experience in how to work with and around large corporations,” said panel moderator and organizer Syya Yasotornrat. “The attendees of the Entrepreneur Summit will appreciate the guidance that these panelists can provide.”
The Entrepreneur Summit, a production of ESummit Events, draws hundreds of budding entrepreneurs and small-business owners across multiple industries and disciplines. This year’s event will also feature speakers such as Carrie Wilkerson of The Barefoot Executive, Peter Lisoskie of Chat Bot Nation, Calvin Carter of Bottle Rocket, and Chris Bain of Salesforce.com.
The Entrepreneur Summit will take place on June 18 and 19. For more information about the conference, go to https://www.esummitevents.com.
About The 2112 Group
THE 2112 GROUP is a business strategy and research firm focused on improving the performance of technology companies’ direct and indirect channels through a portfolio of market-leading products and services. The 2112 Group leverages proprietary intelligence with qualitative research, market analysis, tools, and enablement programs. Industry experts approach each engagement by applying innovative solutions customized to meet the needs of clients. By looking at the technology market from the viewpoint of vendors, partners, and end users, The 2112 Group is uniquely positioned to develop go-to-market strategies that are beneficial to all parties from both a channel and enterprise perspective.