The 2112 Group Releases 2019 Channel Forecast Report

Data shows conservative growth and evolving partner types reflective of challenging business environment and transformational trends

 

PORT WASHINGTON, N.Y., March 12, 2019 – New research from The 2112 Group, a business strategy and research firm, finds that despite eroding margins, challenging sales cycles, and inconsistent return on investment for emerging technologies, partners remain optimistic, with 95 percent anticipating revenue growth of more than 6 percent this year.

The 2019 Channel Forecast Report concludes that the channel remains vital and resilient in spite of disruptions and uncertainties around business and technology transformation. Cloud and managed services are bleeding together, and though they may not be the windfalls partners hoped for just a few years ago, they’re now entrenched in the way solution providers organize their businesses and invest in their own success.

Through multi-year trending analysis, The 2112 Group expects most partners to report positive, if slightly more conservative, sales and revenue momentum by July, and it’s fair to expect full-year 2019 growth to land squarely in the 11 to 15 percent range.

In this year’s Channel Forecast, The 2112 Group once again shines the spotlight on the past, present, and future of the channel, analyzing partner attitudes, behavior, and strategies, and highlighting opportunities and obstacles on the horizon.

In the 2019 Channel Forecast report, details include:

  • Acceptable Growth Rates
  • Product Profitability
  • Partner Growth Investments
  • Sales Cycles and Trends
  • Business Models and Value Propositions
  • Value of Channel Program Features
  • Sales and Revenue Growth

“Coming to grips with pricing and profitability pressures in service models with which many partners are still finding their footing will obviously continue to put pressure on short-term growth in the channel,” said Chris Gonsalves, senior vice president of research at The 2112 Group. “The shifting nature of the typical partner business is well-illustrated in the Channel Forecast data as we explore growth trends, sales cycles, product profitability and growth potential, channel value perceptions, and the evolution of channel business models.”

The full report is available in The 2112 Group Library.

About The 2112 Group
THE 2112 GROUP is a business strategy and research firm focused on improving the performance of technology companies’ direct and indirect channels through a portfolio of market-leading products and services. The 2112 Group leverages proprietary intelligence with qualitative research, market analysis, tools, and enablement programs. Industry experts approach each engagement by applying innovative solutions customized to meet the needs of clients. By looking at the technology market from the viewpoint of vendors, partners, and end users, The 2112 Group is uniquely positioned to develop go-to-market strategies that are beneficial to all parties from both a channel and enterprise perspective.

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