Incisive Media Acquires License to Channelnomics to Expand in U.S., Europe Channel Media Markets
The 2112 Group and Publishers of CRN UK and ClickZ to Develop a Trans-Atlantic Channel Media Network
LONDON AND NEW YORK — JUNE 25, 2014 — Incisive Media, one of the world’s leading business-to-business (B2B) information providers and publisher of CRN UK, and The 2112 Group, a New York-based business strategy firm focused on improving technology companies’ direct and indirect channels, today announced a licensing agreement to expand Incisive Media’s channel coverage to North America and continental Europe, laying the foundation to establish a channel network across Europe and North America.
Incisive Media has significant experience developing brands in the US, such as Risk Waters Group and Click-Z. The London-based company decided to expand its portfolio footprint by acquiring the license to Channelnomics, 2112’s media destination. Launched in 2010, Channelnomics is a leading Web site devoted to the analysis of business models, technology practices and partner relationships in the global IT reseller channel. The site was founded by Lawrence M. Walsh, one of the most recognizable figures in the IT channel industry.
“Channelnomics is the perfect brand for Incisive Media to license due to the respect it receives from its audience, and 2112’s deep channel expertise and recognition. Unlike other independent news sources, Channelnomics challenges the status quo of the channel market and creates high quality discussions to draw in readers,” said Alan Loader, Publisher of CRN UK at Incisive Media. “Channelnomics will complement us in expanding Incisive Media’s coverage and reach to the U.S. and continental Europe markets.
With this partnership, the full digital weight of Incisive Media will be put behind Channelnomics.com, already one of the most read channel sites in North America. As a part of the expansion, Incisive will also be adding to the Channelnomics brand by developing a new web site — Channelnomics.eu — exclusively for the specific needs of the top European solution providers. The combined network — Channelnomics.com, ChannelWeb.co.uk and Channelnomics.eu — will comprise one of the largest IT channel networks in the world, and a top resource for managed service providers, solution providers and integrators.
2112 and Incisive have an existing partnership, in which the two publishers syndicate content across their respective media networks and collaborate on market research reports. The partnership has produced several reports, including the first Trans-Atlantic Channel Study and U.S.-UK Managed Services Survey.
“2112 and Incisive have been strong, productive partners since 2012. We have combined our resources and industry expertise to produce unique and high-value research and media products for the North American and U.K. channel communities. By extending a licensing agreement for Channelnomics, Incisive will gain greater access to the North American and European channel media markets, and 2112 will devote its resources toward expanding the breadth and reach of our channel professional services,” said Walsh, CEO and Chief Analyst of The 2112 Group.
Additionally, 2112 will expand its market reach to Europe, providing technology vendors and solution providers with market research, channel development and business development services to improve the efficiency and productivity of reseller channels. 2112 operates in the U.S., Canada, Brazil and the United Kingdom.
About Incisive Media
Incisive Media is one of the world’s leading business-to-business (B2B) information providers, serving a wide range of financial, business technology and professional services markets globally. We aim to bring product provider and purchaser business communities together using all the varied platforms available to a modern information business.
About CRN UK
CRN is the top channel brand in the UK, providing critical business information, news and analysis to an audience comprised of senior figures from VARs, solution providers, MSPs and integrators. It is a true multi-platform brand, giving readers the option to digest our content either on their smartphone or tablet, in traditional print format or online via www.channelweb.co.uk.
About The 2112 Group
THE 2112 GROUP is a business strategy and research firm focused on improving the performance of technology companies’ direct and indirect channels through a portfolio of market-leading products and services. The 2112 Group leverages proprietary intelligence with qualitative research, market analysis, tools, and enablement programs. Industry experts approach each engagement by applying innovative solutions customized to meet the needs of clients. By looking at the technology market from the viewpoint of vendors, partners, and end users, The 2112 Group is uniquely positioned to develop go-to-market strategies that are beneficial to all parties from both a channel and enterprise perspective.