Yet after going through the challenge of implementing an effective partner recruitment process, many vendors lose sight of the critical nature involved in empowering those partners to be successful in the field.
Channel partners need sales and technical training on vendor programs and systems, as well as products and overall marketing. Vendors need to develop curriculum for technicians and engineers, sales staff and even partner managers. The more informed partners are, the more productive they will be.
2112 works with both sides to develop programs that address those key factors – such as marketing plans, product knowledge, technical training and resource planning – all of which are needed to ensure the proper sales motions are in place to enable revenue targets.
2112 determines TCO, best practices needed to maximize value, key partner capabilities, and the best path forward to accelerate ROI.
2112 develops and manages partner and customer advisory councils, facilitates product-user groups and broad industry communities.