True Capitalization of a Cloud Opportunity Takes Effort and Investment
Cloud Partners Keynote Panel Highlights Challenges Ahead for Cloud Adoption
CLOUD PARTNERS — Accelerating cloud adoption presents numerous challenges for the channel, including how best to assist IT and shift their own business models.
What’s next for cloud adoption was the subject of a keynote panel discussion titled, “The Cloud Means Business – And Here’s How” during Cloud Partners, a Channel Partners event, in Boston. Tina Gravel, Cryptzone’s senior vice president of strategic alliances, served as moderator.
A big challenge remains getting SMBs to move to cloud when vendors still allow for on-premises, 2112’s Diana Mirakaj said.
“Even though cloud remains one of the biggest trends, most vendors allow their partners to merely dabble in it, without truly making a commitment to invest in the skills and resources needed to say they have cloud,” she said. “For example, selling Office 365 – which doesn’t require a whole lot of training or resource changes – qualifies a partner as a cloud company; referring business to cloud companies also qualifies a partner as ‘cloud enabled.’ But true capitalization of a cloud opportunity takes effort and investment.”
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