Peer-to-Peer Partnerships: A Must for Business Growth
Lately, much has been said about the need for partnerships in order to facilitate growth, but the truth is that peer-to-peer partnering is easier said than done. VSR talked to Larry Walsh, president of the 2112 Group and respected blogger, to learn more about the challenges and opportunities inherent in partnering with peers.
VSR: Why are we hearing so much about solution providers partnering right now?
If you do want to pursue peer relationships, build a plan first for what you want to get out of it. Do you want to expand your market reach? Extend your technical capabilities? Find a back door into a new vendor? You have to have a real understanding of where you want your business to go, your goals, and what you’re looking for to attain your goals. Then look at what a peer partnership should look like. You have to go in with your eyes wide open and with the intent not to be opportunistic.