New 2112 Group Service Helps Vendors ID Good Partners

Channel Partners Magazine

Business-strategy firm The 2112 Group on Tuesday announced a new service to help vendors achieve success in the channel through “intelligence-driven identification” of partners.

Its 2112 Profiler correlates partner investment levels and performance rates, then maps attributes against the 2112 “3Cs” methodology to create profiles based on the program design and objectives of a vendor.

Diana Mirakaj, 2112’s president and COO, tells Channel Partners that vendors come to her firm looking for help on “how to fix underperforming partners when the problem could have been avoided if addressed during the partner identification process.”

“By examining the capabilities and operational structures of a solution provider against the specific operational needs and goals of a vendor’s channel program to appropriately align competencies, the likelihood of positive results increases exponentially,” she said. “The 2112 Profiler was designed to deliver intelligence-based outcomes, instead of leaving resource allocation and performance to chance.”

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