Master Agent WTG to Be Bought by AppDirect, Merge With NeoCloud

WTG is merging — but not with another master agent.

In a transaction the Malibu, California-based company calls the first of its kind, WTG will merge with NeoCloud, a North Carolina-based cloud service provider.

The cloud commerce platform AppDirect is acquiring both WTG and NeoCloud to create a new unit called AppSmart.

…Bryn Nettesheim, senior analyst for The 2112 Group, said the M&A reflects the trend of a “marketplaces model.”

“With the acquisition of WTG and AppDirect’s structure as a marketplace, this provides access to agents who will drive thousands of customers to purchase those digital solutions,” Nettesheim said. “The partner value is found within guiding customers to aligning platforms and integrating the variant solution sets to meet their customers’ needs.”…

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