Kaspersky Lab Unveils Latest Cybersecurity Platform
Kaspersky Lab Thursday rolled out its new Threat Management and Defense offering, which combines Kaspersky Anti Targeted Attack, Cybersecurity Services and the company’s latest EDR service within a single platform for enterprises
… Larry Walsh, CEO and chief analyst of The 2112 Group, said the new offering appears as a bundling of existing Kaspersky Lab products and technologies to bring security functionality under a single pane of glass.
“Such bundling strategies are often effective in attracting customers with what appears as a simplified approach to complex security threats,” he said.
In December, President Donald Trump signed legislation that bans the use of Kaspersky Lab products within the U.S. government, ending a months-long effort to purge the Moscow-based company from federal agencies amid concerns it was vulnerable to Kremlin influence.
“The current climate of suspicions that the Russian government interfered with the 2016 U.S. elections is having a collateral impact on Russian companies trying to do business in the United States,” Walsh said. “Americans have a bias against non-Western companies — particularly from companies in the former Warsaw Pact region. Kaspersky Lab is probably most vulnerable to this negative perception given the founder and many members of the management team’s former association with Russian intelligence agencies. Suspicions about Kaspersky Lab’s trustworthiness among American consumers and commercial security buyers is not likely to improve so long as the investigations into Russian meddling continue in Washington, D.C.” …
Written by Edward Gately
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