Evolve or Dissolve – The Vendor-Partner Relationship

Channel Maven Consulting welcomes Larry Walsh, CEO of The 2112 Group, for this enlightening episode of #CMCtv. Here, Heather K. Margolis, Channel Maven’s CEO, and Larry Walsh discuss the horizon of The Channel. Specifically, what is in store for Vendors and Partners over the next three years.

Evolve or Dissolve – The Vendor-Partner Relationship

No matter your background or forte’, one thing is sure to be true – if you don’t evolve, you will dissolve. Vendors are no longer selling products, they are selling experiences and business outcomes. This takes vision, strategy, and a willingness to enable Partners to be successful in their own right. Larry Walsh explains the model we are accustomed to today will not be the model of tomorrow.

> Read the entire article and watch the episode, CMCtv Episode 14 – The Future of The Channel, at channelmavenconsulting.com.