2112 in the News

Straight from the Source: What Motivates Channel Partners to Stay with Vendors?
11 Jul 2018

What motivates channel partners to stay in relationships with particular vendors? It’s a great question to consider, now that we’re halfway through a year that has forced the channel to deal with a slew of game-changing opportunities and challenges.   In this edition of Channel Marketing…

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SolarWinds MSP Launches MSP Pulse
10 Jul 2018

The new benchmarking tool lets MSPs see how they stack up on revenue, profit, service selection, sales capacity, customer engagement, and growth potential against peers across North America and Europe. … MSP Pulse was developed in partnership with The 2112 Group, a business-strategy firm focused…

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Channel Will Play Key Role In Blockchain Implementations
09 Jul 2018

Partners first much educate themselves about the technology, then help customers reach a comfort level with it. …”We are at an interesting inflection point,” Chris Gonsalves, VP of research at The 2112 Group, tells Channelnomics. “Blockchain is seen as the engine for cryptocurrency and more like something interesting…

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One Expert’s Opinion: What Makes Partner Motivation a Challenge?
06 Jul 2018

The rise of the cloud, line of business (LOB) buyers and non-traditional partner types have been disrupting channel alliances left and right. In the midst of such chaos, partner motivation has become a big focus for a lot of vendors and distributors.   Channel Marketing…

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Confidence is Motivating. Help Partners Build It, Advises Channel Chief, Tina Gravel
06 Jul 2018

A natural conflict exists between vendors and their channel partners. A lot of it stems from vendors’ tendency to take a myopic view of channel relationships that puts their own business in the center.   Larry Walsh, founder, CEO and chief analyst of The 2112…

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Today’s channel rundown – SolarWinds MSP’s benchmarking tool
29 Jun 2018

SolarWinds MSP has teamed up with The 2112 Group to roll out a new benchmarking tool for MSPs. The software vendor said MSP Pulse is designed to help MSPs understand the health of their business. The tool delivers a report to MSPs that shows them…

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Spinning Up a Security Practice? Proceed with Caution
29 Jun 2018

Channel pros who jump into the security market without preparing the way carefully in advance risk overpromising and underdelivering to their customers. FOR YEARS WE’VE HARPED on IT service providers to shift their offerings from commoditized solutions to more advanced fare that will better grow…

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How to Future Proof your Business
29 Jun 2018

A Microsoft Partner Network Podcast. Welcome to the Digital Transformation: Behind the Curtain Podcast, where we discuss big ideas shaping business. Today, we sit down with Larry Walsh, CEO of The 2112 Group, to chat about his business journey and the future of the channel. To learn…

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5 Paths to Channel Transformation
12 Jun 2018

Digital transformation is changing how companies buy and use business services and solutions, motivating vendors to re-assess the capabilities of their channel programs to align and adapt with evolving market trends.   But channel transformation is a challenge for many vendors that struggle getting partners…

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Ask the Analysts: Follow These Trends or Get Left Behind
07 Jun 2018

Channel partners must rethink their value propositions in this cloud world that we live in. We sat down with three prominent industry analysts at the 2018 Channel Partners Conference & Expo in Las Vegas to talk about trends that partners will want to track closely….

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Channel Rundown: 2112 Group’s Appointment of Alex Hart
04 Jun 2018

The 2112 Group has appointed channel veteran Alex Hart to run its professional services businesses. In his new role, Hart will oversee the expansion of 2112’s go-to-market strategy services and develop new professional and strategic services for the company’s technology clients. This includes expanding its…

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Navigating the Shadow Channel “Influence Chain”
29 May 2018

There appears to be no limit to the types of companies jumping on the channel partner bandwagon. From professional services firms to ISVs to SaaS consultants to born-in-the-cloud companies, these partners are stepping up to serve the line of business (LOB) customers driving 65% of…

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