The 2112 Group supports technology companies ranging from Fortune 100 vendors to international distributors to hosting and cloud service providers to start-ups.

2112 maintains a technology-agnostic position, which makes it possible for us to work with all solution providers, integrators, managed services providers and industry associations. We understand the wide range of technology vendors create and channel partners support; we simply focus on the economic business models behind and resulting from those technologies.


Our mission: To add value to our client’s customer and partner engagements through strategic planning, research and communications.

Samples of past and current 2112 clients…

A few testimonials…


“Working with The 2112 Group is an absolute pleasure. On projects as small as a blog to those as large as a survey or e-book, I have found every single person I’ve worked with to be knowledgeable, talented, efficient, responsive, and some of the friendliest people in the industry. Having worked with many consulting and research companies, the quality that I have enjoyed the most, in addition to their in-depth understanding of the Channel, is how very responsive they are to my requests for change (and I’ll readily admit that these are frequent). Changes to the focus of a report, to the style of graphics, or to the length of text – all are handled quickly, efficiently, and pleasantly. And it goes without saying that The 2112 Group’s research and analysis is top notch. The reports that they have produced for us have been well-received in our industry and resulted in valuable leads. I look forward to working with The 2112 Group well into the future.”
— Naomi Price, Managing Editor


“The 2112 Group brings deep industry knowledge of the IT channel, which has played an important part in building out Continuum’s library of educational content for our current and prospective partners. It’s a pleasure working with this team.”
— Jeanne Hopkins, Senior VP and Chief Marketing Officer


We began working with The 2112 Group for its aggregated knowledge, resources, history and experience in channels and security. Knowing our history well, 2112 took the time to listen and understand our vision and commitment to the partner community and has consistently helped us navigate through many of the issues, do’s and don’ts, as well as guided us on how to get much closer to the value channel in order to build a solid voice from and to McAfee. During the last couple of years we’ve undergone a complete transformation of our channel strategy and approach, throughout many aspects of this process we have received great insight and valuable feedback from 2112. We appreciate 2112’s flexibility, access to resources, open and honest communication, work ethics and ability to see the future as we plan our next steps and continue building a better program and delivering the highest level of service for our partners.”

— Fernando Quintero, Vice President, Channel Sales – The Americas


“Larry Walsh was a welcome keynote speaker at the US MAX Conference 2013.”
— Caroline McClelland, Sr. Marketing Manager