Channel Development

Regardless of product segment or industry vertical, leveraging channels is a proven route to market for technology businesses looking to extend their footprint and increase revenue.

Through channel partners, technology companies broaden sales capacity, increase market share and gain access to more customers than they could reach on their own.

 

2112 is adept at developing unique channel programs that meet the specific needs of a technology company.

 

Engaging with channel partners taps into longstanding relationships with IT consumers that rely on resellers to guide their purchasing decisions. Vendors leveraging the channel are doing more than just partnering with resellers — they are forming relationships with influencers that build and maintain value-generating accounts.

In short, channel partners are the relationship managers of the IT marketplace. They hold the keys to thousands more accounts than any one vendor can organically develop and maintain. Let us help you build a sustainable, profitable channel program to access the bounty of potential business that generates nearly $500 billion in annual sales.

 

Want to learn more?

Contact us today.

Other 2112 Services that create sustainable growth

Channel Optimization

Channel Optimization

2112 determines TCO, best practices needed to maximize value, key partner capabilities, and the best path forward to accelerate ROI.

Futurecasting

Futurecasting

2112 defines and designs future go-to-market strategies for vendors to safeguard their growth and competitive advantage.

Save

Save

Save

Partner Advisory Councils

Partner Advisory Councils

2112 develops and manages partner and customer advisory councils, facilitates product-user groups and broad industry communities.

Partner Enablement

Partner Enablement

2112 works with vendors to develop go-to-market programs for partners that ensure sales motions are in place to achieve revenue.

2112 Advisors

2112 Advisors

2112 offers unbiased analysis on best practices and market trends by providing a decision-making support layer to a management team.

Save

Save