Channel IQ Lessons from 2112
Quick – what’s an SLA? RMM? Can you name three vendor strategies for mitigating channel conflict? So much to learn. So little time. With 2112, the classroom’s just a mouse click away....
06
Sep 2017
Channel
05
Sep 2017
Stop Leading with Product and Deliver Better Outcomes
Technology is a tool, just like a hammer or a wrench. Skill lies in the wielder of the tool, value in what gets built....
30
Aug 2017
Standards Set the Pace for Success
Establishing standards and repeatable processes isn’t easy, but efficiency and profitability make it all worthwhile....
23
Aug 2017
Podcast: Importance of Channel Communities
SolarWinds director of community, Dave Sobel, shares insights on the importance of communities, how to build them and what vendors can get from networking their partners....
21
Aug 2017
Define Your KPIs Before Someone Does It for You
Getting out in front of success measures minimizes the potential of having others misinterpret channel value. ...
15
Aug 2017
Report: Solution Providers Need to Invest in Advanced Cloud Services
Yes, the channel has embraced the cloud, but now it’s time to move beyond entry-level offerings and focus on strategic initiatives....
14
Aug 2017
“Channel” Is a Business Term, Not a Tech One
Vendors need to broaden their interpretation of the channel and consider all of their route-to-market options....
09
Aug 2017
Podcast: Channel Sales & Marketing
Channel Maven CEO Heather K. Margolis and 2112’s Larry Walsh talk about how sales and marketing need deep collaboration to create value propositions, generate customer demand and drive channel sales....
07
Aug 2017
Living in the Future, Breaking from the Past
If Abraham Lincoln was correct when he said, “The best way to predict your future is to create it,” then more people need to get to the whiteboard – fast – because the future is now. ...
03
Aug 2017
Sales and Marketing: A Love Story
Too often, sales and marketing are treated as distinctly separate and rival functions. They’re not, as 2112’s Larry Walsh and Channel Maven’s Heather K. Margolis explored in their ChannelCon Vendor Summit session....
31
Jul 2017
Reaching New Heights With The 2112 Group Cloud Altimeter
The 2112 Group, Ingram Micro Cloud, and Microsoft have partnered to provide partners with a new tool for understanding their relative competitive standing in the cloud computing market. ...
25
Jul 2017
Emphasizing the ‘Value Add’ of Partnership
The digital economy is eroding the value of traditional channel incentives. Vendors need to redefine the economic benefits to partners so their channel ecosystems remain viable and productive....