Force Multiplier

Term often used to describe the channel, referring to the fact that channel partners allow vendors to reach many more customers than they could with direct-sales teams alone. To put it another way, the channel changes the technology sales equation from one-to-one to one-to-many.


channel: a force multiplier

2112 offers a portfolio of services aimed at helping technology vendors maximize the potential value of their channel programs. These services deliver on specific strategic needs, regardless of size, geographic location, or vertical.

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