Born in the Cloud

Term describing a company that has focused on delivering cloud solutions from its inception and has not had to “convert” from a legacy hardware-software paradigm. Born-in-the cloud organizations develop and design offerings that leverage the benefits of the cloud – scalability and agility, among them – and have built their businesses around the recurring-revenue model. In addition, many born-in-the-cloud companies are highly specialized and leverage that specialization to build a consulting services portfolio.