Amazon Effect

The disruption of B2C sales channels caused by the rise of Amazon and other online marketplaces. The Amazon Effect is evident in the decline of traditional brick-and-mortar retail and the increasing popularity of automated digital sales (ADS) – marketplaces and e-commerce – in the B2B space as well. In the technology market, more vendors are exploring the benefits of making low-complexity products available through ADS channels.


Related Links: