2112 Channel Dictionary

General, business, and technology terms that channel executives should know.

Need a definition for compensation neutrality? The long tail? Curious about 2112’s 3C’s Methodology?

Check out our comprehensive, continually updated list of general, business, and technology terms, and boost your channel knowledge.

Hover over a term for a definition overview; click on the term for additional information and related links.

Term of the Week

Cost to Serve

In generally accepted accounting practices, cost to serve is a methodology for calculating the profitability of a route to market, partnership relationship, or specific customer/account.

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