2112 Channel Dictionary

General, business, and technology terms that channel executives should know.

Need a definition for compensation neutrality? The long tail? Curious about 2112’s 3C’s Methodology?

Check out our comprehensive, continually updated list of general, business, and technology terms, and boost your channel knowledge.

Hover over a term for a definition overview; click on the term for additional information and related links.


Term of the Week

Time to Revenue

In the context of the technology channel, time to revenue is the amount of time it takes for a vendor’s partner to generate revenue for that vendor.

Have a word or phrase you think should be included in our Channel Dictionary? Click on Submit a Term to submit it for our consideration.

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2018 Channel Forecasts