Strategy. Execution. Results.

The 2112 Group is a business strategy firm focused on improving the performance of technology companies’ direct and indirect channels through our portfolio of market-leading products and services.

2112 INTELLIGENCE

2112 is not in the opinion business. The strategic advice we offer our clients stems from a quantitative, research-centric foundation.

The guidance we provide isn’t based on guesswork; it’s backed by analysis and expertise.

 

OUR GOAL IS TO PROVIDE OUR CLIENTS WITH DATA ON MARKET TRENDS AND DYNAMICS — AND EXTRACT INTELLIGENCE THAT CAN BE CONVERTED INTO PRACTICE.

2112 offers thought leadership and strategic instruction through a variety of content categories and service options that provide prescriptive direction for building better partner businesses. Our knowledge acts as a bridge when communication needs aren’t being met, whether the disconnect is between vendors and partners or partners and customers.

PRESCRIPTIVE GUIDANCE SUPPORTED BY FACTS.

2112 SERVICES

2112 offers a portfolio of services aimed at helping technology vendors maximize the potential value of their channel programs.

WE ASK DIFFICULT QUESTIONS AND OFFER HONEST FEEDBACK, COLLABORATING WITH CLIENTS TO UNCOVER SOLUTIONS AND DELIVER RESULTS.

For most technology companies, there’s room to improve, but how to do that is sometimes unclear. That’s where we come in. For effective program development and optimization, talk to 2112 about our 3C’s Methodology.

We can help build a sustainable, profitable channel program that results in new customers, expanded sales and services capacity, shorter sales cycles, and a more robust bottom line.

ENABLEMENT EQUALS EXECUTION.

INTERESTED IN LEARNING MORE?

Deciding to engage with a strategy firm to develop or optimize a channel program is
never as simple as turning on a switch.

 

BUILDING CHANNELS TAKES PLANNING, TIME, AND INVESTMENT.

With over 100 years of collective experience, we’ve seen a lot, and we bring the lessons we’ve learned to the field every day so our clients can benefit from our knowledge and understanding of the  industry.

We’ve worked with a variety of clients, from Fortune 100 vendors to innovative start-ups, leveraging many of our customized offerings. 2112 uncovers solutions that enable us to drive meaningful results through improved performance.

WELCOME

Through research and market analysis,

WE GATHER THE INTELLIGENCE NECESSARY TO DEVELOP TOOLS AND ENABLEMENT PROGRAMS THAT DRIVE BUSINESS OUTCOMES.

By looking at the market from the viewpoint of vendors, partners, and end users, 2112 is uniquely positioned to develop go-to-market strategies that are beneficial to all parties from both a channel and enterprise perspective.

 

With partners and affiliates around the world, 2112 is uniquely positioned to serve as your global channel enablement partner.

2112 PRODUCTS

Our products and services are designed to drive actionable results. Each is a tool through which our clients can initiate a strategic plan and engage in a repeatable process to achieve goals and accelerate short- and long-term value.

 

Many of our services leverage one or more of the following tools:

The 2112 Group Product Suite

The collective output of these products is then incorporated into the development of a road map – or an operational plan – for a client to execute against to achieve desired goals and performance improvements.

 

By taking a holistic approach to strategic planning, the risk of failure is substantially mitigated because clear objectives are defined early in the process.

SUCCESS BECOMES REPEATABLE.

2112 DEFINED

If you’re wondering what “2112” means, you’re not alone. We get that question a lot.

2112 is a homage to objectivist philosopher and individualist Ayn Rand and her book, “Anthem,” the same novella that inspired the Rush concept album “2112.” Our founder, Larry Walsh, is a huge Rush fan and was inspired to become a writer and critical thinker by Rand’s books.

The 2112 team brings to the table a cross-disciplinary skill set that offers our clients more than just one viewpoint. With experience that ranges from channel management, journalism, investment banking, and product development to research, marketing, and media, we’re well-equipped to advise companies on the many challenges they face, whether channel conflict, the development of go-to-market strategies, post-merger integration, or the launch of a multi-level partner enablement program.

2112…BUILDING BETTER CHANNELS.

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