Podcast: Channel Sales & Marketing

POD2112: Channel Maven’s Heather K. Margolis Talks Channel Sales & Marketing

In many vendor channel organizations, sales and marketing are often treated as separate and distinct functions. Channel Maven CEO Heather K. Margolis and 2112’s Larry Walsh talk about how sales and marketing need deep collaboration to create value propositions, generate customer demand and drive channel sales.

 

Heather K. Margolis

Heather K. Margolis
CEO, Channel Maven

 

Larry Walsh
CEO & Chief Analyst, The 2112 Group

 

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