Podcast: Graduating from the Channel Ranks
POD2112: RedSeal’s Julie Parrish on Graduating from the Channel Ranks
The channel is often referred to as a community, largely because it’s a close-knit network of people specialized in working with partners as a route to market. Community fits because few people ever leave the channel. The running joke is there are only a couple of hundred channel people; they just change companies every few years. Graduating from the channel is the aspiration of many people. Just how do channel pros – known for their ability to drive partner revenue – achieve cross-over success? Julie Parrish, a well-known channel veteran and current chief marketing officer of security vendor RedSeal, joins Pod2112 to talk about how channel pros can curate their careers to crossover into non-channel jobs.
Chief Marketing Officer, RedSeal
CEO & Chief Analyst, The 2112 Group