The 2112 Group partners with its clients to drive value, growth and profit through the development of channels by leveraging customized programs, automated tools and proprietary research focused on channel optimization, partner enablement, strategy execution and support.

Improve the performance of your technology companies’ channel program using 2112 Intelligence, Products and Services.

Take the 2018 Channel Forecast Survey!

This quick survey should take no more than 6 minutes of your time, and the best part is you won’t just be helping us… Together, we’ll be helping millions of animals.

For every 25 qualified, completed surveys, 2112 will donate $100 (up to $2,500) to the ASPCA.

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What matters most to your business?

Disruption

Disruption

Leverage intelligence to rethink business models and go-to-market strategies

Value-Add

Outcomes

Target high performance and execute on business plans for accelerated growth

Profitability

Profitability

Quantify the total cost of partnership to calculate profits and achieve ROI

Segmentation

Segmentation

Assess competencies to gauge performance, identify gaps, and determine recruiting needs

Capabilities

Capabilities

Partners: Increase business acumen through skills & planning by investing in your resources

Optimization

Optimization

Vendors: Maximize partner performance by focusing on strategic & operational processes

Announcing The 2112 Group’s

Inaugural Yearbook: 2017 Edition

We’ve compiled a year’s worth of our thought-leadership content, research, and tools in our inaugural 2112 Yearbook. In this collection, you’ll find links to all of our 2017 blogs, reports, papers, and podcasts, organized topically for quick reference.

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Read What Clients Say About 2112

 

“The 2112 Group is a collaborative partner that has provided us with qualitative and quantitative data to support the development of our global strategy for channel sales. They work closely with our team on HP’s GTM Strategies to define and refine the roles and responsibilities of all stakeholders to ensure success, as well as continuously identify areas of improvement.”

 

“We began working with The 2112 Group for its aggregated knowledge, resources, history and experience in channels and security. We appreciate 2112’s flexibility, access to resources, open and honest communication, work ethics and ability to see the future as we plan our next steps and continue building a better program and delivering the highest level of service for our partners.”

 

“During a time of rapid transition and growth, 2112 proved itself as an agile and responsive partner by providing erwin the support we needed to prepare our channel program in alignment with the strategy we intend to execute against an exciting future.”

 

“The 2112 Group is a valued source of channel intelligence and guidance. Their deep understanding of technology trends, coupled with their ability to relate those trends to channel go-to-market models significantly enhances the value our partners derive from our programs and enablement activities.”

 

“The 2112 Group brings deep industry knowledge of the IT channel, which has played an important part in building out Continuum’s library of educational content for our current and prospective partners. It’s a pleasure working with this team.”

Introducing the…

2112 Channel Dictionary

A quick and easy guide to every term needed to effectively operate in the channel…

and beyond!

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    INTELLIGENCE

    Our data-driven offerings enable decision makers to remove the guesswork from strategy development.

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    PRODUCTS

    Our products are designed to drive actionable results spanning the full partnership lifecycle.

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    SERVICES

    Our service portfolio maximizes channel value and creates sustainable growth for vendors and partners.

10 Strategic KPIs for Channel Chief Success

Design your results with innovative tips for demonstrating channel productivity and value.

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A Sample of 2112’s Client List