The 2112 Group partners with its clients to drive value, growth and profit through the development of channels by leveraging customized programs, automated tools and proprietary research focused on channel optimization, partner enablement, strategy execution and support.

Improve the performance of your technology companies’ channel program using 2112 Intelligence, Products and Services.

2017 Channel Forecast Report

2112 finds solution providers are transforming their businesses to meet the evolving technology needs of their customers in the “Interconnected World”

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    INTELLIGENCE

    Our data-driven offerings enable decision makers to remove the guesswork from strategy development.

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    PRODUCTS

    Our products are designed to drive actionable results spanning the full partnership lifecycle.

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    SERVICES

    Our service portfolio maximizes channel value and creates sustainable growth for vendors and partners.

2112 Channel IQ Quiz

Do you have the answers on all there is to know about the channel?

We invite you to test your knowledge and find out your Channel IQ today.

Are you Challenged or a Genius? There’s only one way to find out…

GET STARTED!GET STARTED!

Cloud as a Channel Evolutionary Catalyst

Missed our webinar? Watch on-demand today!

In this 2112 Group Webinar, Chief Analyst Larry Walsh explained how cloud computing is creating the conditions for partners to help and retain delighted cloud customers.

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What matters most to your business?

Disruption

Disruption

Leverage intelligence to rethink business models and go-to-market strategies

Value-Add

Outcomes

Target high performance and execute on business plans for accelerated growth

Profitability

Profitability

Quantify the total cost of partnership to calculate profits and achieve ROI

Segmentation

Segmentation

Assess competencies to gauge performance, identify gaps, and determine recruiting needs

Capabilities

Capabilities

Partners: Increase business acumen through skills & planning by investing in your resources

Optimization

Optimization

Vendors: Maximize partner performance by focusing on strategic & operational processes

Guiding Partner Micro-Behaviors is the Key to Cultivating a High-Performing Channel

2112 outlines why and how persistently engaging with partners – focusing on their business and operational practices, not just their revenue generation – can help foster truly productive partnerships.

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Micro-Behaviors to Macro-Returns

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